Mortgage Broker Broadcast
Developing your knowledge to help you build a successful Mortgage Broker business. Craig Skelton shares his thoughts and experiences on all aspects of mortgage advice covering everything from operating in the banking world, estate agency based advisers all the way up to working as a self employed broker. He will be joined by experts from within the industry and other business sectors which all play a key part in becoming a successful mortgage broker in the modern world.
Mortgage Broker Broadcast
Digital Transformation: How AI is Changing Mortgage Brokerage
The mortgage industry is undergoing a technological revolution, yet many brokers remain hesitant to embrace these changes. Robert Rusu, founder of My Social Goals, returns to the podcast to share his insights on how AI and automation are transforming mortgage businesses—not by replacing advisors, but by eliminating the administrative burdens that lead to burnout.
As someone who entered the mortgage space without prior industry experience, Robert brings a fresh perspective to longstanding inefficiencies. He noticed that mortgage brokers spend countless hours on repetitive tasks: chasing documents, following up with leads, and managing administrative processes that could be automated. This observation led him to develop customized workflow solutions that integrate with CRM systems to handle these tasks automatically.
What makes Robert's approach unique is his focus on burnout prevention. While other companies may offer similar technological solutions, he recognizes that the true value lies in freeing advisors from the soul-crushing administrative work that distracts them from their core purpose. By implementing these systems, brokers can rediscover the vision that brought them into the industry in the first place.
The resistance to adoption often stems from fear—fear that AI will eventually replace human advisors or that the learning curve is too steep. However, Robert emphasizes that the cost of inaction far exceeds the investment required to implement these solutions. Those who embrace technology now position themselves ahead of competitors who may have more industry experience but lack technological efficiency.
For brokers feeling overwhelmed by technology or uncertain where to start, the message is clear: you don't need to become an AI expert overnight. Working with specialists who understand both the technology and the specific needs of the mortgage industry can provide the shortcuts needed to transform your business without the weeks of research and trial-and-error that Robert himself went through.
Ready to prevent burnout while maximising growth? Visit Robert's website or book a discovery call to explore how technology can become your silent partner in building a more sustainable, efficient mortgage business.
Looking for one to one mentoring, visit my website to see how it works craigskelton.co.uk
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Hi and welcome to this week's the Mortgage Broker broadcast.
Speaker 1:My guest this week is Robert Rusu from my Social Goals, and Robert's coming back onto the podcast. He was originally on the podcast back in August 2024 where we got into a lot of change obviously within the mortgage industry with regards to technology, digital marketing and embracing that technology. He's doing quite a bit more now looking at crms and workflows, and so I just wanted to get him to come back. I just wanted him back on the podcast just to have a chat with him, just see what's been going on and what things he's seen within the industry from a from the outside, looking in, as because he's not a broker he he's never done mortgage before, never run a mortgage business before he's very much digital marketing. I just want to get his take on where he sees the industry growing, where he sees the industry going, what's been happening over the last six months and how he's been educating himself in terms of technology and AI. And, yeah, let's just get Robert onto the podcast. So welcome back onto the podcast, rob. How are you?
Speaker 2:Thanks for having me here the second time. It's been a long six months and loads of things to share, this time with you, so I'm very fine, what about you?
Speaker 1:Yeah, very good, thank you, and you're right, it has been six months since you originally the first time on the podcast was back in August 2024. So six months ago. It's good to get you back on and obviously, like you said, we got a lot to catch up on and a lot to talk about. Not only, I think, obviously, what you're doing, but the mortgage industry is changing quite a lot, and when I look at your website and see the on the things you talk about, then I'm interested to having a bit more chat about those. So, um, so, yeah, looking forward to it. So, first of all, for those that haven't listened to the the August 2024 podcast, first of all, please do that. But then, if you have, if you haven't, do you want to just do a brief introduction, robert, about yourself? Sure?
Speaker 2:so I'm Robert Rususo, founder of my social goals. I started a company back in july 2023 and throughout the time, I worked with various industries, starting from landscaping companies, some improvements, uh, finally ended up with mortgage brokers. So my area of expertise is specifically website design.
Speaker 1:I create high converting websites and, finally, my mission has totally changed to prevent burnout for mortgage brokers that's interesting, that's an interesting word and we will get into that, but I know how you've sort of come about that. So, like you say, last time, when we, when you came on with the first time, we talked predominantly about website development and the the pros of having the reasons why brokers should have websites and things like that at their own website. In terms of just taking you back a little bit step, you sort of said you worked with various industries. What, what made you want to work with mortgage brokers, robert? Because it's not the most glamorous in the industry and it's not like the most exciting of topics is mortgages, but what, what made you want to work with mortgage brokers?
Speaker 2:yeah, this is a question that I still haven't answered to myself. Um, I mentioned that chris hasel mortgages was my first ever client in the mortgage industry and, compared to other industries that I've worked with, I really like how you guys are working and the various limitations they have like having to go through compliance checks and it's pretty hard to market yourself as a mortgage broker. So I took all of this as a challenge to myself and tried to find and develop solutions for the mortgage industry because I really like it, even though I don't have anything related to it like my parents or other people that I know. I've never had these jobs, I've never been inside these jobs, so I don't have any direct connection apart from my first clients in the industry. But for some reason I just took pride and I really enjoyed to help Chris Hazel and if I develop some solutions for him that I can see and they can be used by other mortgage brokers, why not? So I just switched to. I just changed my niche completely.
Speaker 1:And, like I say, it's good that you've done that and been brave enough to think, actually, I want to focus on one particular industry and get that right, because it's not the most glamorous of topics to talk about. On website creation, and when you're looking to get creative in our space, in our industry, then it's always a difficult one. But, yeah, it's a different, chosen topic, but at least you've got into it, robert, now, which is the main thing. So when you look back in terms of the client mortgage industry because obviously the good thing is you've come from no, you're not an advisor, you've got no history in our space, you've not got any, any connection at all within the mortgage industry when you look back and sort of got had your first client, you look at the industry as a whole. What were you seeing? What were your thoughts as a digital marketing specialist? What were your thoughts when you first saw our industry?
Speaker 2:it's interesting question. Um, I definitely saw make many mistakes, probably, uh, made by advisors, because obviously it's a high competitive industry and it has its downside and I think the burden to put on a single advisor, having to do everything himself, he obviously will do many wrong decisions, especially when it comes to the digital landscape, where everything is complicated and you have to work hard to find answers and solutions that really work for the thing they try and solve. And I thought that I may be able to create some software flows or something at least to bring the pain away, to take the pain away from the mortgage broker, from having to do everything himself.
Speaker 1:I think that's the thing.
Speaker 2:Sorry, go on go on sorry. Yeah, yeah, that's the main thing that I initially saw in the industry, apart from all the regulations with compliance.
Speaker 1:I think that's the thing is going back to what you sort of said about the compliance and the regulation side of things. I think that sort of thing is going back to what you sort of said about the compliance and the regulation side of things. I think that does have an impact in terms of from the mortgage broker's point of view and I think that's from a business point of view, but it's just something that we understand that we have to deal with day in, day out, week in, week out, whatever we're doing anyway's. That is marketing or whether that's advising. It's sort of part of the um, part of the joys of being a mortgage broker, but in terms and like you say, it is about taking away the pain.
Speaker 1:I think that most of the people that listen to this podcast are self-employed, or the most comments I get are from self-employed mortgage brokers who are going to be feeling that pain, who are sole traders or doing it on their own and doing everything like you say. So if you can look at things like processes and workflows, like you have been doing, that will benefit the industry, then that's a massive thing. Do you want to explain a little bit more about when you sort of talk about taking away the pain. Was it workflows that was a big thing for you, or was it anything else? Or was just workflows part of it, or the solution, or um?
Speaker 2:this comes from a personal experience, uh, in inside business, I never liked having to follow up with, uh, with leads that are not gonna like I'm not sure they're going to become clients, having to do all of those admin stuff that everyone has to do in the business space. And I was always passionate about AI and how that can help you get through many things and hurdles. It can be even your personal assistant. I personally use AI for most of the things that I'm doing inside the company. And yeah, sorry, I forgot the main point no no, no, it's fine.
Speaker 1:So in terms of, like you say, ai, in terms of the workflows, it was about the workflows and sort of what. In terms of the workflows it was, it was about the workflows and sort of talking about sort of what. When you sort of saw the pain that mortgage brokers, was it workflows? That was the biggest issue within the industry.
Speaker 2:Yeah, yeah, yeah. Pretty much. That was the main thing, because you'll, you'll. When you get a client, it all comes back to the process and the standard procedure that you have for each client. So that's a repetitive task and it also leads to burnout, because people don't like doing the same thing every single assignment, especially if that thing takes a lot of hours to do, for example, chasing for documents, following up with leads and all of those painful tasks that are actually required in order to help them absolutely you are seeing this sort of first hand I was into when you look at how you've integrated.
Speaker 1:Obviously you're a different business to a mortgage broker, but you've integrated ai into your business in terms of follow-ups, which is one like there's obviously a lot of things, but in terms of follow-ups, because that's a big thing for mortgage brokers as well, like you said, leads that are coming through that are not, and you're having some sort of follow-up process with regards to. Is that what you're looking at doing? Is it back-end workflow with regards to lead general, like with leads coming in, in terms of the follow-up process around that? Is that one something that you're working with with brokers?
Speaker 2:yeah, that's it. However, what we try to do is act like an admin team and take care of everything that comes to admin. For example, you book a call with a lead and that lead doesn't show up. Uh, ai is going to do his thing and he's going to move that lead to a ghosting stage, have a couple of emails, and and that's only as an example for one thing, but we try to cover most painful admin tasks that are actually not required to do by human okay, and are you doing that?
Speaker 1:so you're doing that as part of your business. Robert, is any looking? Are you replicating that from a mortgage broker business point of view or is that what you're purely doing for mortgage brokers? Where is it in terms of the pain points with that side of things?
Speaker 2:It all comes from solutions that I found working for my business, first when I was struggling with the admin side of my business, especially when I was low. After I found those solutions like the CRM and all the stages, and I can simplify my process and have it being done every single time I get a new client, that's when I thought that this may be a really good solution for my clients too, because they also go through the same pain that I've been going through. And once I found a solution and I found it working for myself, obviously I tried to push it on my clients. Chris, which has been one of of them, has actually found it really helpful, because I've been, I've been doing this, but not really thinking about how this actually helps people, even though I had a really like a vague idea. But from what I found working with Chris, I thought I can develop something even better.
Speaker 1:Okay and I think that, like you say, it's good that you've put into practice in your own business and seeing then actually how that can transition into the mortgage broker industry and be a benefit from that point of view. So, when you talk about AI's integration with your workflows, is that just at the lead part or is that all throughout the process with when we talk about workflows with AI, or is it just AI at the start?
Speaker 2:Ideally, what we try to create is something that is going to work alongside with you. For example, the main thing that we do is we make sure potential clients don't sleep for the cracks by having a brilliant online presence, like new website, all your pages are sorted and you're ready for growth. And then, with the crm and ai, that simplifies your process. Um, first of all, I like to make a little note. We don't put AI to give any mortgage advice or anything that you should be doing. Obviously, not Absolutely.
Speaker 2:What is AI doing is just taking the pain of responding to each lead. That may be time-wasting and time-consuming, and helping that lead get your actual expert opinion if it really needs it, and ideally, it can be used for pretty much everything inside your business, from leads that are booking calls on your website, then actually clients that have converted into clients, and you have to collect documents. You have to follow up with them because they didn't send you at a certain time. Obviously, these are all things that add up and take a lot of your time and, especially, it all comes down to cost, because beginner mortgage brokers don't have the budget to hire a full-time admin employee that takes care of everything.
Speaker 1:So, in terms of when you're working with and this is the industry that you're working in terms of niche-wise, with regards to, you're sort of talking there about, you said about crm. So have you got your own crm system in place? Is that something that you've also created that works with your your website creation, which one works with the crm then when works with your workflows? Is it like sort of all integrated into one thing?
Speaker 2:yeah, it's, it is integrated. Obviously, we didn't create the crm platform, but we customized and we create the workflows ready-made. For example, if someone comes to us with this type of problem, it's all ready and plug and play, like we're just gonna install this to you and you're gonna have all the workflows for for most of processes, and obviously if you have something different, then we can add that too. So, yeah, that's pretty much how it works with a CRM and it's all integrated like forms on your website, directly connected to the CRM. So you've got pretty much a central inbox, because you can also see the messages and emails from various social media channels or email providers, and it's all in one place. So you don't have different subscriptions for different stuff and you have to go through each website to find something, and it's just either to have it all connected, like your website and your CRM, where you can do everything from there.
Speaker 1:Sorry, just to clarify. That makes sense. Apart from that, with regards to the CRM side of things, do you work with brokers existing CRMs or are you providing your own CRMs, or are you putting workflows within the existing CRMs, if that makes sense?
Speaker 2:So we use GoHighLevel as our primary CRM and it also has its own integrations and functionality. But how we differ is that we actually created all of those workflows inside GoHighLevel and all you have to do is just connect your email provider and your social media channel and everything is already connected and everything is ready to go. And if the broker has a different CRM system, he may choose to keep his CRM system and just add the workflows, if we can, from high level that we already use to their CRM, or vice versa okay because I said most CRMs.
Speaker 1:well, I'm very keen on workflows, I've used workflows for a long time and so, like, if the CRM has got workflows, the benefits are huge, which you already understand, I think. The thing is, I just wanted to clarify whether, because most CRMs will be able to have workflows in there's very few CRM systems that you can't customize workflows. I don't know, I don't know any that you can't customize. So what you're saying is what you've created within Go High Level and you're working with brokers on the website creation in Go High Level, you're then able to lift those workflows and then replicate those into that. If that workflow has got that custom sorry, if that CRM has got that custom workflow, then you're able to then work from that point of view.
Speaker 2:Yeah, yeah, we can.
Speaker 1:Okay, so, in terms of when you're sort of looking at each broker and each firm, are you sort of finding that the needs and the pain points and everything is pretty much the same from every single broker, or is every broker unique? Or are you finding that, as an industry, you've got solutions to the problems that we have as a generic industry-based?
Speaker 2:To be honest, I did see the same pattern amongst many mortgage brokers. Like pretty much all of them. I can't make that whole statement, but let's just say that and these are the pains of the actual job you have to get a client to get their documents and follow up with them and everything coming from admin.
Speaker 2:You have to do them, and there's no mortgage business that can live without doing all of those stuff. But we also can work with people that already have an admin team, and that just links back to the efficiency. If that team is doing everything manually, gathering all of their documents and spending manual time on each email being sent, then obviously your admin can focus on other stuff while the CRM and workflows are doing this thing.
Speaker 1:so this can work for pretty much everyone in the movies industry, whether you're individual or you already have a scene I think the thing is like is whether, with any sort of change in terms from a firm's point of view, like you say, you are talking about quite an adaptable change and and the changes for the better. And then you are seeing the benefits and I know the brooks and the brooks you work with. They're seeing it first and the benefits of working with yourself and in terms of how you've integrated their process, how you've streamlined their process and made them far more efficient, which is what you sort of said there, obviously, like is my take on the industry with regards to ai. Ai will never I can't see any time soon in any ai replacing actual mortgage advice. He's not going to do the job with the brokers, so the clients will still need that face-to-face or virtual or phone calls of that one-to-one with that mortgage broker to give them the best advice. Whether that changes in decades to come, then who knows? But I'm not going to be too worried about that. I'm worried about the next 10 years really, and I'm talking about the next 10 years and I think that seeing brokers, seeing firm owners that have embraced ai and seeing as how it can benefit them as a business working smarter, no distractions, and and sort of really being far more effective of how they run their business, of embracing that right and seeing it ai is that benefit, rather than thinking ai is taking over the world and I'm not going to have a joke, so they're going to be doing mortgage broken in 10 years time, which they're not, it's then.
Speaker 1:But then these brokers that I see that then they've just got their head in the sand or whatever sort of analogy you want to use and just not embracing the forward thinking with their technology, because lenders are working with technology and ai even more than they have done before to streamline their processes, so why would brokers not do the same? So, is that how you sort of seem? But when? So if I'm broken, just having a chat with you for the first time, thinking do you know what, robert, I've listened to you, I'm interested to thinking, do you know what, robert? I've listened to you, I'm interested to hear more. Do you find that a lot of brokers are just sort of not worrying too much about it and thinking I'll worry about that in the future, I'll worry about it in the future, and all of a sudden then technology and AI has gone far too far advanced for them to catch up. Do you think that there is an element of not just keeping it at arm's length, because I don't want to worry Barry right now with AI technology?
Speaker 2:To be completely honest, that's exactly what I wanted to say. I am just amazed at people sitting there and being worried like, oh my God, ai is going to take my job or stuff like that, instead of actually trying to implement it for themselves and see what the actual what they can actually do. And obviously ai is dangerous, obviously. But if you use it right and use it to your own advantage, 100 you're gonna go over everyone that's not gonna be using it and it's just gonna stay there thinking about all of those bad and cons that come with AI. So I suggest mortgage brokers to start acting quickly, because it's advancing pretty scarily and it's capable of doing things without our comprehension.
Speaker 1:So obviously they should try and find solutions with ai and how they can help them, but what they should not do is just sit there and being scared of ai taking the jobs they should always do to their advantage absolutely, I 100 agree and I'm glad you saw, I'm glad you've experienced that firsthand, robert, because I'd see that as well in terms of that not embracing, because it's not something that they know, and I think it's just down to education, I think it's just down to knowledge and if brokers understood fully how AI can benefit them, not this fear of taking the roles it's not so part that to one side and forget about that. Think about how we can embrace technology, embrace nai to, to benefit you as an individual and benefit your firm. But I'm glad you are seeing it first time, because I've seen that first time too, and I think that's sort of the reason why I wanted you to come back on the podcast, because obviously we've moved on from websites. Think about how much things have moved on in the last six months you want to come back on to because you sort of said things have changed so much, which clearly they have.
Speaker 1:But the point and the message from the podcast is reach out to people like yourself, who know about the technology, who know about the, and like yes, you say that AI is very, very powerful in the wrong hands, but it's about using this as a tool to work far more smarter, far more efficient as a mortgage broker, as a business owner, to then? Whatever that looks like to you in terms of success, or whether that's being efficient and having more time with family and friends and doing what you want to do, or whether that's growth, or whether that's scaling, whatever that means to you, embracing AI will just help you to scale and grow quicker. Is that fair to say?
Speaker 2:Yeah, exactly, exactly, and so I believe that in, for example, 10 years time, companies that are not using ai will just become outdated, because ai is going to do stuff that they cannot do, and it's going to cost a lot of money to employ people that do what ai can do at a very little cost. So that's what I think the future of ai is, and, uh, what's going to happen to people that are just going to decide to worry about it for later? It's just gonna.
Speaker 1:The opportunity is here for a limited time, until we evolve into something that we may not be able to recognize which is a good point, I think, like I say it is, it is about embracing, it is about sort of moving forward with it because, like I say, if you are not moving as a business and embracing it, you are going to get left behind and it's going to be a case of is it could be, could it be a point where it's too late, like you say, I don't. It's going to be interesting to sort of say. I think the thing is what I'm hearing from you, robert, is that you've got to be making sure you're embracing it and learning it and and having your own knowledge and educating yourself, developing yourself in terms of what, and then, once you understand what ai is capable of, it's then thinking how can I implement that into my business to make it more effective? But and that's where people like yourself come in, because this is something you have you know about, you've learned about you this is what you've done. You've then sort of seen, actually, how can ai benefit my business, your own business, from from your own point of view. Then that sort of transpired into thinking, actually this could really help brokers, these could help the clients that I work with, to then embrace that. So it's a great point to.
Speaker 1:To finish on robert, and I think that's sort of for those people that are thinking about it or wanting to know more or just understanding really what you can do and how you can help and support their business to be more effective, whether that's website, crm workflows and ai integration what, what's the best thing for them to? Just obviously I'll tag you into podcasts, just reach out and book a call. I know, like on your website, I look before we can, you can just book a call into your website. Is that the best?
Speaker 2:way to do it uh, yeah, yeah, they can book a free call and that's that's the easiest way, uh, because there's no going back and forth.
Speaker 2:You know, you just pick a time that you like and we're gonna have a chat and see how I can help you.
Speaker 2:And, uh, one one thing that I wanted to to touch on, exactly like you, it all comes back to education, and it's okay if you don't know anything about AI and how you can help them, because it's a complicated subject subscription. When you go there and see the amount, the endless possibilities I can do, your mind just goes blank and you don't know what to start and what workflows do you need and it's just a mess. And I believe that if you can get the proper advice or to to have everything sorted for you and your processes outlined, I think it's just an easier and more efficient way for you rather than just spending hours, because I spend hours, probably weeks, to understand everything that I understand right now to the level I do, and obviously you just don't have the time to do that when you're, when you're a full-time business owner and yeah, there's no shame into asking for advice even though it's not from me. There may be other companies out there doing the same thing, but I know that I'm unique on one thing but?
Speaker 1:but that's the thing is like. You are the expert in it. You understand it. You've spent time in educating yourself, updating your knowledge. As a business owner like myself, I don't have the time to keep myself up to speed on there as much as I would like to, and that's something that I need to be focused on. But you've gone through that. You've gone through the pain as business owners, as mortgage brokers. It's just a case of okay, well, tell me what I can do. Tell me what you know. Tell me how that can improve my process. Tell me the benefits of why I should be doing this. Yes, it's going to cost, but actually the cost is going to benefit you long term in terms of where you're going and what you're trying to do with scaling your business. So it's a good point, robert yeah, yeah and totally.
Speaker 2:And you can't grow a business if you don't spend money. And that's the harsh reality, absolutely and once, like you, can either suffer the pain of spending some money in the beginning rather than suffering the pain of not doing anything and just sticking to your old ways and watch how other businesses are just tied. They can start like a year ago and you've been in the industry for like 10 years and they can get higher than you. It's just that pain of regret of not taking action.
Speaker 1:Exactly, it's just that pain of regret of not taking action. Exactly, I think that's it is, and I think it's about taking action now to to then not get the cost now will outweigh the cost in the future if you get, if you the cost now and the investment now will benefit you in the future. It might sort of seem as a short-term cost, but you've got to look at the long-term gain and this is what we mortgage brokers always in this for the long term, they always are. So you've got to invest right now to the, because it will cost you more in the future to catch up. In the future, you will have lost money whilst you're catching up and then you will lose money trying to catch up. So it's um, yeah, you've certainly got to be aligned with uh, with you, with your business, in terms of what you're trying to achieve and your growth plans. Definitely, definitely, yeah.
Speaker 2:Anything else I've missed off, anything else we've not talked about, robert, that you want us to talk about yeah, probably about the, the burnout prevention, because because I mentioned this to you but I didn't mention to everyone that there may be other agencies out there offering kind of the same thing, but I'm proud to be the only one linking it to burnout, because taking care of admin, well, for a couple of hours a day and that work is atrocious, because I know it myself it definitely leads to burnout, because as people, we we don't like to do something we don't like for a extended period of period of time, something which advisors and brokers have been doing. And obviously there may be brokers out there on the verge of burning out and they don't even know it. And once that plug and play system comes into place and takes all of their pain away, they can actually see how distracted they were from the actual vision that they had, just because they were spending time on the wrong thing.
Speaker 1:That's a great point and I think, like you said, burnout is a huge thing in our industry and it is, and I think the thing is just the way the technology is going. It will create more mental burnout for individuals who feel they will have that panic of thinking I don't, I don't, I ain't got time to learn this, I need to know this and but, and then that just creates more, because then it's just like a downward spiral or the hamster wheel. You're never going to get off and it's just whereas it is. But burnout's a massive thing and like it's very underestimated, not just with our industry but as a whole. And I think the mindset of not embracing technology, the mindset of not and having that burnout factor in your mind of the way that you've not in because you've not embraced the solutions, and just sort of panicking and panicking and panicking about it that just makes it in a worse place rather than actually going.
Speaker 1:Do you know what? Let me just take a step back, let me just breathe, let me just look at what actual solutions are out there with regards to this and, like you are one that it clearly says on your website maximizing growth, minimizing burnout, well, yeah, well, that's the sort of thing. Well, actually, I need to be looking there and focusing there because that's something that people don't acknowledge. But then, actually, when you do take a step back and you do acknowledge, thinking I do need to sort this out because it's not. You've got a long-term business, you've got long-term growth, you've got long-term scaling. But if you're on burnout, if you, if you are burning out, that's short term, you'll be done.
Speaker 2:You won't have a long-term business because you'll just be burnt out and then do whatever you need to do to either get out, sell out or whatever the case may be yeah, and it's really easy to lose that vision that you want to have when you start all of this thing, that you want to help whatever clients get the right mortgage or any any personal visions that you might have. It's really really easy and you can even lose it in one week to when you get stuck in that chaos of running everything yourself and having to go to different topics and be like five employees into one person, for example.
Speaker 1:Yeah, definitely, definitely Fine. So, Robert, as I said, I think people get to your website, mysocialgoalscom. They're obviously telling more, more. You're talking more about you're maximizing growth, minimizing burnout. You've got a few stories on there, a few case studies as well. You've got links to get booked in the diary.
Speaker 1:I think people it's a case of reaching out, having a chat with yourself and just looking at getting a bit more detail on a one-to-one basis of how, what solutions you can provide, how you can help like put in efficient processes, make working smart with brokers than them working smart within the business. So I certainly recommend anybody to be reaching out to your website and booking a call and just having a chat about you like it's difficult on a podcast because it's just very generalized and just trying to understand a bit more about you and what you're offering, whereas booking that call is from. It's more one-to-one, it's about their business and how you can help and support them. So, uh, but no, robert, thank you for coming back on, thanks for your time, thanks for sharing what you've what's happened in the?
Speaker 1:last six months. No, no, no problem, it's good, it's been good to have a conversation and then, like that, we'll probably, as the industry's changed, we'll probably another six months time with who knows where we'll be and we'll get you back on again.
Speaker 2:But uh, thanks ever so much for your time.
Speaker 1:Thanks for coming back on, robert, really appreciate it. Okay, great thanks, robert. Thanks for agreeing to come back onto the podcast. It was great to get you back on and just talk about really what's going on with the industry from an AI point of view and what you've seen over the last six months in terms of changes and moving forward as well, and I think it's okay Robert being on the podcast and giving a general overview in terms of what he's doing with workflows, crms, embracing AI technology.
Speaker 1:I think the best thing to do is, as always, is just arrange a call with him, arrange a one-to-one meeting, because your business is unique.
Speaker 1:You are unique as a mortgage broker but then you can sort of drill down a little bit more detail about what it means to you, what you're looking for, how it can work for you, rather than sort of the generalization which is going to be on a podcast.
Speaker 1:Anyway, there's nothing we can do about that, but, yeah, what I would say is, if you are thinking about it or want to know more about it, get onto robert's website the link in the the show notes just have a chat with him and sort of see how he can help you to um, grow your business and embrace technology and embrace ai to streamline your processes, shall we say so? Yeah, so thanks for coming back on. And if you are thinking about being a self-employed mortgage broker, or you're looking to start your own mortgage broker brand and business, or you are looking to scale and grow your existing business, visit my website, craigskeltoncouk. Book a discovery call or just send me a WhatsApp. Let's just have a chat about how I can help you and support you to grow your business, scale your business whatever that looks like to you in 2025 and, as always, please don't forget to run your own race.