Developing your knowledge to help you build a successful Mortgage Broker business. Craig Skelton shares his thoughts and experiences on all aspects of mortgage advice covering everything from operating in the banking world, estate agency based advisers all the way up to working as a self employed broker. He will be joined by experts from within the industry and other business sectors which all play a key part in becoming a successful mortgage broker in the modern world.
Ready to transform your mortgage broker business? This episode could be the game-changer you've been searching for, especially if you're just starting out as a self-employed broker.
Most mortgage professionals limit themselves to arranging the financial side of home purchases. But what if you could become an indispensable guide through your client's entire home buying journey? The approach we explore offers a powerful way to differentiate yourself in a crowded marketplace while creating genuine, lasting value for your clients.
We dive deep into the numerous benefits of positioning yourself as more than just a mortgage broker. First, it creates a unique niche that sets you apart from competition. Second, it thoroughly justifies your broker fee - clients no longer question your value when you're guiding them through one of life's most complex transactions. Third, you'll build stronger, more enduring client relationships that extend far beyond the initial mortgage arrangement.
The ripple effects continue: you'll strengthen partnerships with local estate agents who recognize the value you bring to mutual clients; you'll generate more enthusiastic reviews and referrals; and you'll have a distinctive service offering that can be effectively branded on your website and social media. Perhaps most importantly, you'll provide clients with an exceptional, stress-reduced experience during what's typically one of the most challenging periods of their lives.
This episode covers the "why" of this comprehensive approach, while next week we'll tackle the "how" - practical steps for implementing this service model in your business. Whether you're just starting out or looking to elevate your existing practice, this two-part series offers a roadmap to becoming truly invaluable to your clients and partners.
Subscribe, leave a review, or reach out directly if you're ready to take your mortgage business to new heights!
Hi and welcome to this week's the Mortgage Broker broadcast. This podcast is made for mortgage brokers at every single level. Whether you're just starting out on your mortgage broker journey, or you're running your own mortgage broker firm, or you focus on growing and scaling your existing business, this podcast is for you, and today's episode, this week's episode well, I'm getting into a topic that could be a game changer for your mortgage business, especially if you're just starting out as a self-employed mortgage broker. Most mortgage brokers focus purely on arranging the mortgage transaction. That's all that they worry about. But what if you could offer a lot more than that? What if you could position yourself as an indispensable part of the clients, of your clients entire home buying journey? This episode is all about why you, as a mortgage broker, should get involved with your clients house purchase and how doing so can help you stand out in this very competitive industry. I'm going to split this up into two weeks of podcasts, so the first one, which is this week's, what I'm going to do is I think it's quite a big topic to cover in one podcast, so I want to split it into two. This week, we'll explore the key benefits of adopting this approach and why it can help you justify your mortgage broker fee, and how it builds long-term relationships, strengthens ties with your local estate agents and boosts your referrals and reviews. And this week we'll explore the key benefits of adopting this approach why it can help you justify your broker fee and how it builds long-term relationships, strengthens ties with local estate agents and boost your referrals and your reviews. We'll also discuss how you can brand this service and integrate it into your website and all your social media campaigns.
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If this is the first time listening to the podcast, I'm your host, craig Skelton. I'm a mortgage business owner mentor and coach, and I'm here to help self-employed brokers and business owners build the business that they want. This podcast is all about giving you practical advice and the right mindset to help you grow both personally and professionally. You can expect informal discussions, actionable tips and plenty of motivation to keep you moving forward. Before we get into this week's episode, if you enjoy this podcast, I'd really appreciate if you could subscribe, leave a review and share it with other brokers who you feel will benefit from this podcast. Your support helps us reach and help even more people within our industry.
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So, as I said, in this week's episode we're talking about the benefits of helping your clients find their first or next home. Next week I will talk about the how and get into that in a bit more detail, but this week I want to focus on the benefits of helping your clients find their next home. So why should you get involved with your client's house purchase? When Most people think about mortgage brokers, they see them as sort of financial intermediaries, someone who helps them secure the best mortgage deal. But the reality is that buying a home buying their next home, their first home is one of the biggest financial transactions a person will ever make in their lives. It's emotional, stressful and often it's like a very overwhelming process. And as a broker, you already understand the complexity of mortgages. But just imagine if you could position yourself as just being far more than that, more than just a mortgage arranger, if you could be the person guiding your client through the entire house buying process, making it smooth, stress-free and even enjoyable. And this approach is especially important when you're first starting out as a self-employed mortgage broker. You're looking for ways to differentiate yourself and provide real value and create a service that clients can't get elsewhere. So let's look at the benefits of adopting this approach.
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First thing is. This could be your niche. Brokers are always looking for that niche, or always that bit that sets them apart. Finding a niche as part of being a mortgage broker can be challenging, but by positioning yourself as a home buying consultant, in addition to arranging mortgages, can set you apart from the competition. Most brokers focus solely on securing the mortgage deals. Very few offer a full service approach, giving a guide to clients through the entire home buying process. By providing this additional support, you can attract first-time buyers or busy professionals and home movers who value expertise and a seamless experience. You're not just another broker, you're a trusted advisor in their property journey, so just think about that as having that as your niche.
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The second thing is it justifies your broker fee. One of the biggest objections clients will have when working with a mortgage broker is the broker fee. Clients want to know that they're getting real value for their money, and if all you do is arrange a mortgage, some clients not saying all but some clients may question whether they could have found that same deal themselves online. However, if you're involved in the entire home buying process helping them understand the market, working with estate agents, advising on property choices, guiding them through, convincing and ensuring everything runs smoothly, your fee becomes entirely justifiable. Clients see the value in what you're offering beyond just securing them a mortgage deal.
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The third thing is it builds long-term relationships. One-off transactions don't build sustainable businesses. Long-term client relationships do. If you're simply arranging mortgages, you may work with a client every few years when they remortgage or move home, but if you position yourself as their trusted home buying expert, clients will see you as their person to go for for everything related to their property journey. This approach creates repeat business, fosters loyalty and increases the likelihood of clients coming back to you when they need further financial advice or their next mortgage.
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The fourth thing is it helps with relationships with local estate agents. Estate agents are one of the best sources for referrals for mortgage brokers an exceptional, all-encompassing home buying service. Local estate agents will want to work with you Instead of just being another mortgage broker in their contact list. You become an asset that they can recommend to their clients. Agents know that working with you means that their clients will have a smoother buying process, which helps the sale complete faster. By building these relationships, you create a steady flow of referrals and potential business, which then leads on to getting reviews and referrals. People will talk about exceptional service, and if you're providing more than just mortgage advice, if you're truly making the home buying process easier for your clients, you're far more likely to receive glowing reviews and the word of mouth recommendations that you need. Happy clients who feel support throughout their entire home buying experience will naturally want to tell others about the incredible service they receive from you. This can lead to increased referrals and a strong brand reputation in the industry.
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You are providing an overall service, not just a mortgage transaction. Think about the difference in value perception between someone who simply arranges a financial product versus someone who navigates an entire complex process. When you offer a full service approach, clients feel that they're getting a complete solution rather than just a financial arrangement. This makes them more likely to work with you and recommend your service to others. And the other benefit is none of your competitors will be offering this kind of service. Most brokers just stick to the basics of helping clients secure their best mortgage deal and protection, but if you can offer a full service, full home buying service experience, you're setting yourself apart in the marketplace. Clients will see you as unique and highly valuable, making it easy to attract business and command higher fees for your service, and then you can build this into your website and your social media campaigns.
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Branding your service as a home buying advisor rather than just a mortgage broker opens up new marketing opportunities. You can create content around the full property journey, sharing client success stories, and showcase how you make the home buying process a lot easier. Your website, blogs, videos, social media campaigns can highlight this service, positioning you as an expert in the field and drawing in potential clients who are looking for a seamless home buying experience. And then you can brand this service however you want to share. Since this is like a unique offering to you, you have complete control on how you want to brand it. You could name it something like the complete home buying experience, or hassle-free home purchase service, or their help to find your next home service, or their help to find your next home service.
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Doesn't really matter. Whatever branding you choose, make sure it communicates the value of what you were offering. This makes your business more memorable and gives the clients a reason to choose you over the competition. So, just to wrap things up, the mortgage industry is competitive and standing out is crucial, especially when you're first starting out as a self-employed mortgage broker by getting involved in your clients home purchase, house purchase you're offering a service that goes beyond just mortgages. You're becoming a trusted advisor, a problem solver and a key part of their home buying journey. This approach helps you justify your broker fee, build long-term relationships, strengthens ties with local estate agents, increases referrals and create a service that no one else is offering and, most importantly, it helps you provide real value to your clients. So if you are looking for ways to grow your business and create a standout service, consider making this shift. It could be the key to your long-term success in this industry.
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So that's this week's podcast, where we've talked about the benefits of the home buying service, or the help to find service, whatever you want to call it. So next week, what I wanted to do is get into then the how. So how do you talk about it with clients, how do you position it with clients and how do you build this help to find service? If you've enjoyed this podcast, please make sure you subscribe, leave a review, share it with other fellow brokers and if you are thinking about becoming a self-employed mortgage broker or launching your own brand and business, are you ready to take your existing business to the next level? Head over to my website, craigskeltoncouk. Book a discovery call or just reach out on WhatsApp. Get in touch and let's have a chat about how I can help you reach your goals. And remember, make sure you run your own race.
